For thousands of years, wine and food have been a formal pair.
The traditional Beaujolais was shared over Thanksgiving dinner, the bold Cabernet was perfect to accompany steaks off the grill, the celebratory bubbly served as a fixture of the most romantic anniversary meal—all formulaic social occasions that fit a standard, characteristic role. Wine was the stiff fixture at formal dinners, prized especially by self-proclaimed know-it-alls.
But today, the world of wine is changing. New wines are springing up from surprising locations, exciting varieties are becoming available at lower prices, and as social get-togethers become more casual, a new generation of wine drinkers is emerging, softening those old traditions. Young people embracing light crisp wines with a carefree eagerness to share the drink with friends have replaced the stodginess, pretension, and formality long attributed to wine.
To add texture to this expanding wine trend, BrandTube hit the streets of London, Tokyo, and Minneapolis and simply asked the younger generation: “If you could create your own wine, what kind would it be, and where and who would you share it with?”
Want to know more? Check out BrandTube at: http://www.fallon.com/about-us/brandtube/